Disclaimer: I got a free copy of this for review through the bzzagent program. I’ve procrastinated reviewing it until tonight. This spiral-bound booklet seems important to read, since the promo says, “Not reading Project ’04 could be professional suicide!” I for one am against professional suicide, so I decided to order this booklet. It didn’t hurt that I got it for free. The good news is that you don’t have to read this book cover to cover. I can summarize this in one word: RANT. Tom Peters uses the word STUFF. It’s lists, drafts, quotes, Q&A’s, pictures. It’s frustrating if you want to read a linear book. If you give up the quest to read in a linear fashion and just pick a page, any page, it’s actually pretty good. Tom tells us why big stinks (mostly!), why S-H-E is the best leader, and why we should hange out with freaks. He even challenges Jim Collins in a fun kind of way. My main beef with Peters is that it’s hard to tell one work from another these days. They are all !!!! and excitement and I don’t know where one ends and another one starts. That being said, he is entertaining and I’m sure he’s right in a lot of what he says. If not, it sure provides a bit of a kick in the pants. You can pick up a copy of Project04 at TomPeters.com.