by Patrick Lencioni:
The only way for people to embrace a message is to hear it over a period of time, in a variety of different situations, and preferably from different people. That’s why great leaders see themselves as Chief Reminding Officers as much as anything else. Their top two priorities are to set the direction of the organization and then to ensure that people are reminded of it on a regular basis.
From the Apostle Paul:
For I decided to know nothing among you except Jesus Christ and him crucified. (1 Corinthians 2:2)
Pastors are Chief Reminding Officers, focusing the church’s attention on the cross, and reminding people of it on a regular basis.