This post is from the defunct blog “Dying Church”
In an excellent article, Sally Morgenthaler outlines the change in her thinking about worship as evangelism:
By 2002 a few pastors of praise and worship churches began admitting to me that they weren't making much of a dent in the surrounding non-Christian population, even though their services were packed and they were known for the best worship production in town..
For all the money, time, and effort we've spent on cultural relevance—and that includes culturally relevant worship—it seems we came through the last 15 years with a significant net loss in churchgoers, proliferation of megachurches and all…
May you, as leader of your congregation, have the courage to leave the "if we build it, they will come" world of the last two decades behind. May you and the Christ-followers you serve become worshippers who can raise the bar of authenticity, as well as your hands. And may you be reminiscent of Isaiah, who, having glimpsed the hem of God's garment and felt the cleansing fire of grace on his lips, cried, "Here am I, send me."