This post is from the defunct blog “Dying Church”
From Church Transformation:
The problem is not whether or not a church has a dynamic preacher, a worship band, or liturgy. The problem is that too many churches, consciously or not, have emphasized production of spiritual goods to satisfy individual appetites. As people who attend church, we may not have asked yet if we would like to add fries to the order of faith, but we have learned how to look for what we like. And if we don't find it or it mysteriously disappears, then, like the members of focus groups, the next step is obvious: Head down the road a mile or two to the next McChurch.