With its monster-selling Vertigo tour complete, U2 is ready to reinvent itself, frontman Bono said during a BBC Radio interview earlier this week. “Our band has certainly reached the end of where we’ve been at for the last couple of albums,” he said. “I want to see what else we can do with it, take it to the next level; I think that’s what we’ve got to do.”
What’s fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don’t reinvest and reinvent, you won’t be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.
I’ve been on holiday this past week. Haven’t done much of anything. It’s been nice.
I’m ready to reengage now. I don’t want 2007 to be a repeat of 2006 or even the year before that. I’m ready to get unstuck and to get going. Maybe even to experience a bit of reinvention.
Here we go!