Attraction to the messenger, not the message
This post is from the defunct blog “Dying Church”
From Oswald Chambers:
When we say, "What a wonderful personality, what a fascinating person, and what wonderful insight!" then what opportunity does the gospel of God have through all of that? It cannot get through, because the attraction is to the messenger and not the message. If a person attracts through his personality, that becomes his appeal. If, however, he is identified with the Lord Himself, then the appeal becomes what Jesus Christ can do. The danger is to glory in men, yet Jesus says we are to lift up only Him (see John 12:32 ).