This post is from the defunct blog “Dying Church”
From Church Marketing Sucks:
I think church advertising is a waste of time…
The most powerful apologetic for Christianity is a local church body living the way it should.
See, even churches who try to advertise to unbelievers instead of to church people usually still fail. I speak even for my own church. Our thinking generally seems to run like this: "We must advertise so that people will perceive us in a favorable light and thereby be drawn to our Sunday morning services, where they will meet God."
This is nonsense.
We spend most of our time trying to "clever" people into the kingdom with advertising, when in reality they will more likely be drawn in a powerful way by the love we have for one another, the open confession of our sins and the compassion we show to those in need. This is what will awaken the desire in unchurched people to become part of the Christian community.