Authenticity and Pedro

This post is from the defunct blog “Dying Church”

From Seth Godin:

I'm not sure why the mass market insists we dumb down stuff that's already dumb, but it seems to be true.

Read the whole post. It's almost a metaphor for what's happened in the church:

Step one: Give the market what it wants and make it polished.
Step two: Discover that what we're offering isn't as authentic as we would like.
Step three: Become more authentic.
Step four: Discover that the world craves authenticity more than polish.

Like the tourist who thought Epcot was as good as going to Spain, there's always the danger of churches trying to create something that's almost as good as the Kingdom – but it's not the real thing.