Why we shouldn’t sell the Passion

By Jeb Renquist, found through Jordon Cooper:

So after the movie is done, there was a minute to reflect and meditate. And then host came out and with him, the promotional tools. The tools you can use with this movie to reach non-believers and evangelize them, for a minimal price. And all I could think was…they just don’t get it. They just don’t get it. They don’t get the fact that most people who see this will still see it as a film, and within the context of a film. I’ve read reviews for this film from different authors some being noted atheists and no where along the line was there a moment of relevation, an “ah-hah” where it hit them just what this story truly means and how it could change their life personally… You know what, people aren’t stupid. They can smell a pitch a mile away. And worst of all, they know how Christians like to operate.

Well said.