DVD Rentals in Canada

Found through Sandy: a Netflix-type service for Canada called Movies for Me has finally launched. I’m about to sign up for the free trial. Update: In the end, I choked at the price and the brevity (two weeks) of the trial. I don’t spend that much on movie rentals. I’m curious to hear from anyone who tries the service, though. Update 2: Evidently, there are a lot of companies that offer this service in Canada, which can only mean that their marketing has been ineffective to date.