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# The church in a buyer’s market
- URL: https://www.dashhouse.com/200827the-church-in-a-buyers-market-html/
- Published: 2008-02-07T17:24:42.000Z
- Updated: 2022-08-15T15:32:05.000Z
- Author: Darryl Dash
- Tags: Blog, Church, #DashHouseCom, #wp

This post is dedicated to [Bill Kinnon](http://www.kinnon.tv/2008/02/franchising-the.html?ref=dashhouse.com) who can’t stomach the idea of franchised churches. I hope that Bill doesn’t read the latest issue of [*Leadership Journal*](http://www.christianitytoday.com/leaders/?ref=dashhouse.com) which has a short article on this idea.

Stanley Hauerwas and William Willimon are helpful voices when it comes to thinking about church – franchised and otherwise – in a consumer market:

> …our church lives in a buyer’s market. The customer is king. What the customer wants, the customer should get. **Pastors with half a notion of the gospel who get caught up in this web of buying and selling in a self-fulfillment economy one day wake up and hate themselves for it.** We will lose some of our (potentially) best pastors to an early grave of cynicism and self-hate. What a pastor needs is a means of keeping at it, a perspective that enables the pastor to understand his or her ministry as nothing less than the participation in the story of God. ([*Resident Aliens*](http://www.amazon.com/exec/obidos/ASIN/0687361591/dashhouse-20?ref=dashhouse.com))