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# All Preachers are Storytellers
- URL: https://www.dashhouse.com/2005710all-preachers-are-storytellers-html/
- Published: 2005-07-10T02:35:34.000Z
- Updated: 2022-08-15T15:34:34.000Z
- Author: Darryl Dash
- Tags: Blog, Books, Family, preaching, #DashHouseCom, #wp

Seth Godin called his last book *[All Marketers Are Liars](http://www.amazon.com/exec/obidos/ASIN/1591841003/dashhouse-20?ref=dashhouse.com)*. He wrote that an equally accurate but less exciting title would have been *All Marketers are Storytellers*. While less flashy, it’s more accurate. The book is all about the way we buy ideas. We don’t accept an idea based on the facts; we base an idea on a story.

If I were teaching a course on preaching or missional living, I’d probably include this book as a text. I’m becoming more convinced of the following:

- People are wired for story.
- The world is telling a story that most people buy without thinking, but it’s a false story.
- The roots of this false story can be found in Genesis 3.
- We can only counter the false story with a true story.
- We have a true story that is changing the world.

Godin writes:

> Once \[people\] are able to see the effect that stories have on them, they’ll be in a much better position to believe the good ones and avoid the bad.

Could there be a better description for our task?

Godin concludes his book with some applications:

- Do you have a storytelling plan?
- Which worldview are you addressing?
- How will you live the story? (“Be authentic. Live the story.”)
- What hard decisions are you willing to make in order to keep your story real and pure and authentic? Compromise is the enemy of authenticity.
- What are the shortcuts your fans can use to tell the story to their friends? How can you help them frame that story?

I started reading this book because I like Seth Godin. This book ended up being one of the more profound ones in its implications about living in an alternate story – ultimately the one that can make all the difference.

What’s your story?