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# Why we shouldn’t sell the Passion
- URL: https://www.dashhouse.com/2004116why-we-shouldnt-sell-the-passion-html/
- Published: 2004-01-16T19:57:26.000Z
- Updated: 2022-08-15T15:43:18.000Z
- Author: Darryl Dash
- Tags: Blog, Faith, #DashHouseCom, #wp

By [Jeb Renquist](http://www.jebrunquist.com/2004%5F01%5F01%5Farchives.html?ref=dashhouse.com#107422876285335361), found through [Jordon Cooper](http://www.jordoncooper.com/?ref=dashhouse.com):

> So after the movie is done, there was a minute to reflect and meditate. And then host came out and with him, the promotional tools. The tools you can use with this movie to reach non-believers and evangelize them, for a minimal price. And all I could think was…they just don’t get it. They just don’t get it. They don’t get the fact that most people who see this will still see it as a film, and within the context of a film. I’ve read reviews for this film from different authors some being noted atheists and no where along the line was there a moment of relevation, an “ah-hah” where it hit them just what this story truly means and how it could change their life personally… You know what, people aren’t stupid. They can smell a pitch a mile away. And worst of all, they know how Christians like to operate.

Well said.