> ## Content Index
> Fetch the complete content index at: https://www.dashhouse.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# This is about more than websites
- URL: https://www.dashhouse.com/2003911this-is-about-more-than-websites-html/
- Published: 2003-09-11T14:40:17.000Z
- Updated: 2022-08-15T15:43:40.000Z
- Author: Darryl Dash
- Tags: Blog, Uncategorized, #DashHouseCom, #wp

From [Seth Godin](http://sethgodin.typepad.com/seths%5Fblog/2003/09/lesson%5Ffrom%5Fyes.html?ref=dashhouse.com):

> Toward the end, though, one marketer showed us his site. He wanted the groupís advice on how to improve it. ìImprove it to do what?î I asked him? He didnít know. He just wanted to make it better. ìI havenít updated it in a few years. How do I make it better?î He was looking for tactics, then he was going to invent a strategy to match. After a few seconds, he realized exactly what he was saying. Of course our tactics wouldnít solve his problem because he didnít know what his problem was! Simple moral: if you donít know where youíre going, how will you know when you get there?