> ## Content Index
> Fetch the complete content index at: https://www.dashhouse.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Selling the church vs. lifting up Jesus
- URL: https://www.dashhouse.com/20031124selling-the-church-vs-lifting-up-jesus-html/
- Published: 2003-11-24T15:47:20.000Z
- Updated: 2022-08-15T15:43:25.000Z
- Author: Darryl Dash
- Tags: Blog, Dying Church, #DashHouseCom, #wp

*This post is from the defunct blog “Dying Church”*

A throw-away comment by Reggie McNeal in [*The Present Future*](http://www.amazon.com/exec/obidos/ASIN/0787965685/dashhouse-20?ref=dashhouse.com) that's got me thinking about planting churches and more:

> As a side note, I wonder about our marketing efforts in selling the church rather than lifting up Jesus. It seems in the New Testament that Paul's strategy was to preach the gospel. He formed a church as a result of harvest. His goal was converts; the church was the natural by-product.