> ## Content Index
> Fetch the complete content index at: https://www.dashhouse.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Coke – The New Religion
- URL: https://www.dashhouse.com/20021217coke-the-new-religion-html/
- Published: 2002-12-17T14:17:22.000Z
- Updated: 2022-08-15T15:44:18.000Z
- Author: Darryl Dash
- Tags: Blog, Uncategorized, #DashHouseCom, #wp

> The “pause that refreshes” surfaced just when organized religion was suffering from the writings of Charles Darwin, Albert Einstein, and other scientists. Coke has achieved the status of a substitute modern religion which promotes a particular, satisfying, all-inclusive world view espousing perennial values such as love, peace, and universal brotherhood. It provides a panacea whenever daily life seems too difficult, harried, fragmented, or confused. As a sacred symbol, Coca-Cola induces varying “worshipful” moods, ranging from exaltation to pensive solitude, from near-orgasmic togetherness to playful games of chase… If you drink Coke, the ads suggest, you will belong to a warm, loving, accepting family, singing in perfect harmony. If we can’t quite succeed in finding that stress-free society today, never mind — we’ll find it tomorrow. We’ll build a better world for you, and me, and everyone. Always. Always Coca-Cola. It’s a beautifully seductive message, because it’s what we all want. (Mark Pendergrast, [*For God, Country and Coca-Cola*](http://www.amazon.com/exec/obidos/ASIN/0465054684/dashhouse-20?ref=dashhouse.com)