Seth's Blog: Small is the new big
Sunday, June 5, 2005 at 3:29PM When I was in a small church I couldn't wait to get to a bigger one. I may have been in too much of a rush. According to this, small is the new big:
Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers.
Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you keep the power because you invent the remarkable and tell stories to people who want to hear them.
A small law firm or accounting firm or ad agency is succeeding because they're good, not because they're big. So smart small companies are happy to hire them.
A small restaurant has an owner who greets you by name.
A small venture fund doesn't have to fund big bad ideas in order to get capital doing work. They can make small investments in tiny companies with good (big) ideas.
A small church has a minister with the time to visit you in the hospital when you're sick.
Is it better to be the head of Craigslist or the head of UPS?
Small is the new big only when the person running the small thinks big.
Don't wait. Get small. Think big.
I know this is written for business, but lots of studies suggest that small churches (including house churches) really are more effective than big ones. Worth thinking about.
Reader Comments (3)
As long as they don't have to pay for a building and full time staff, yes.
Seth's Blog: Small Is The New BigAt my previous company, we hired a 2nd tier accounting firm that provided great service at a lot lower price....
it seems the bigger church gets the smaller god gets - and the more church is run like it's a business, the more it starts to look like business.... this was written in the book 'naked church' it reminds me of the article you posted. http://heretogoal.blogspot.com/2005/06/it-is-indeed-foolproof.html" rel="nofollow">http://heretogoal.blogspot.com/2005/06/it-is-indeed-foolproof.html thanks for linking to this :)