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  • The Power of Uniqueness: Why You Can't Be Anything You Want To Be
    The Power of Uniqueness: Why You Can't Be Anything You Want To Be
    by Arthur F Miller, William D Hendricks
« Churches are not cool | Main | Heart »
Thursday
Sep092004

The seven-day free trial that isn't seven days, and isn't free

They caught me at a weak moment. I keep turning down the Star's special subscription offers when they call, and they call a lot. A couple of weeks ago, I turned them down again, but the telemarketer got me: what's the harm in accepting a week's free trial of the paper with no obligation? So I accepted. It turns out that the offer isn't for seven days. After four days, the paper mysteriously stopped. I phoned to find out why. It turns out that the telemarketer misrepresented the offer, and it wasn't free. It's actually $2.70. When the Star realized the offer was misrepresented, they stopped delivery without notifying any of the customers. Good way to make someone want to subscribe. It turns out that the seven-day free trial wasn't free and didn't last for seven days, but they were right about one thing. It was a trial.

Reader Comments (6)

First mistake .. The Star! ... The Globe is a far better read '-) I gave up on home delivery for all papers some time ago .. the electronic edition is the way to go!

September 9, 2004 | Unregistered CommenterIan

You don't actually read the Star do you Darryl?:) The Globe? Too on the fence other that Blatchford Go for the Post

September 9, 2004 | Unregistered Commentergeorge

George: I hate the Star!

September 10, 2004 | Unregistered CommenterDarryl

The Post is a close second for me ... like the Financial Post part of the paper

September 10, 2004 | Unregistered CommenterIan Rutgers

I wish all our "trials" were as short as this one :)

September 10, 2004 | Unregistered CommenterDeb

Deb: You're absolutely right.

September 10, 2004 | Unregistered CommenterDarryl

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