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  • The Power of Uniqueness: Why You Can't Be Anything You Want To Be
    The Power of Uniqueness: Why You Can't Be Anything You Want To Be
    by Arthur F Miller, William D Hendricks
« Quick, someone write the Fridell diet book | Main | Giving up on church »
Wednesday
Mar242004

Figures

DateWednesday, March 24, 2004 at 9:38PM
Seth Godin comes across a bad website and it is...it figures, it's Air Canada:
Enter the site by pressing "English" and then book your entire itinerary. Whoops. You forgot to press "US Traveler" on the front page, so you're stuck. The fields are small and hard to navigate. The logic is twisted at best. The hierarchies don't match. My point is simple: the bar has been raised, folks. If you're not smooth and easy and logical, people will flee.
AuthorDarryl Dash | CommentPost a Comment | | Print ArticlePrint Article |
in

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