Honest Voice

One of the problems with websites (including ones I've built) is that they often lack voice. They're full of mission statements, programs, hype, and a hollow-sounding voice that doesn't quite ring true. That just doesn't work on the Internet. The Cluetrain Manifesto is right (you can even read the entire book online). I'm excited about churches and pastors who have an honest voice. Four-color brochures and corporate websites don't work half as well as individuals speaking honestly. I'm not sure how this will all play out, but I think it's an exciting move and holds all kinds of potential for churches. I've even registered www.honestvoice.com (at $8.95, why wouldn't I?). I'm not sure what I'll do with it, but I would love to see churches, leaders, and individuals begin to make the move to speaking honestly.